Social media can be a powerful tool to develop your brand image and stay connected with your customers. Even if you are not ready to allocate a large budget to sponsored content, there are a number of ways to harness the reach of these platforms for free or on a smaller budget. Here are a few tips to ensure an effective social media strategy without any spending required.
					
				
				
			 
			
		
		
		  
		
			
			
			
				
					In today's overcrowded online landscape, a recognisable brand identity makes you memorable and unique in the minds of your customers.
					
				
				
			 
			
		
		
		  
		
			
			
			
				
					While all visual communication is ultimately intended to serve a big picture objective, attention to detail can make or break a design. Ensure that you and your designer get these basics right.
					
				
				
			 
			
		
		
		  
		
			
			
			
				
					The critique has long been an essential part of the design process, from design school to agencies to in-house design teams. As intimidating as it may seem, a fresh set of eyes is crucial to achieve a successful outcome.