ABOUT STUDIO GIRAFFE
TULIKA SUD, CREATIVE DIRECTOR
I am a graphic designer, artist and writer currently based in Singapore.
I have worked in both agency and in-house environments, for brands in recruitment, F&B, FMCG, luxury retail, alcohol, cosmetics and travel among others. I have collaborated with marketeers, small business owners, MNCs and agencies on projects across Asia Pacific over the past 9 years.
Prior to launching Studio Giraffe, I worked as a Senior Graphic Designer with the in-house marketing team at PageGroup, one of the world’s best-known and most respected recruitment consultancies, where I was the team lead for branding and art direction across the region.
I have a Bachelors Degree in Fine Arts (Visual Communication) from Nanyang Technological University.
BRANDS I HAVE WORKED WITH
WHY THE GIRAFFE?
There is no question of the immense power of visual communication to create meaning and impact. However, it is essential to be creative and unique without overlooking the practical but essential considerations of a project - whether the budget or brand guidelines, the role of the designer is not only to create; but also to communicate with the client to understand their vision and goals.
The giraffe is said to represent foresight and vision, by way of seeing the big picture while remaining grounded. This is the offering of Studio Giraffe - refined, relevant design, suited to your needs and requirements.