The below interview was published on Fierce Girl Co in March 2019. Thanks to Amy Dellaverson.
Whether you are building a new website from scratch, or thinking about redesigning your existing site for a better customer experience, the process can seem extremely overwhelming.
Your website is often the first impression a potential customer has of you and your business. Here are some simple tips to ensure they have the best experience possible.
Typography based logos have been used to brand some of the most iconic companies in the world, but people still comment on the simplicity of such logos, often using the words "I could have done that myself!"
In today's overcrowded online landscape, a recognisable brand identity makes you memorable and unique in the minds of your customers.
You've decided to select a new, exciting font for your brand, only to find that licensing costs can go up to several hundred dollars, if not more.
Think about some some of your favourite brands. Can you instantly identify a particular colour or colours that are practically iconic to each of them?
Competitions and websites dedicated to crowdsourced design, particularly logos, are everywhere, and can be tempting as a way to cut costs.
The design brief is the cornerstone of effective communication between the client and the designer. As the very first step in the design process, it is absolutely crucial to get this right.
Your email signature has great potential as a marketing tool, whether driving traffic to your website or informing recipients of new products and services that you are offering.
While all visual communication is ultimately intended to serve a big picture objective, attention to detail can make or break a design. Ensure that you and your designer get these basics right.
Creating a logo in isolation serves a very limited purpose as far as brand identity is concerned. While the logo is the primary mark of a brand, consistent use of typography, colour palettes and imagery serve to enhance it and convey the overall substance of the brand.
I had the opportunity to see the Yayoi Kusama Life is the Heart of a Rainbow exhibition at the National Gallery in Singapore recently. Having been to my share of museums, I didn't expect to be as amazed as I was by the experience.
The critique has long been an essential part of the design process, from design school to agencies to in-house design teams. As intimidating as it may seem, a fresh set of eyes is crucial to achieve a successful outcome.
The beginning of a branding project is always equal parts thrilling and terrifying, but as I discovered a few months ago, nothing is more difficult to brand than yourself.