In today's fast-paced business landscape, it's not uncommon for brands to undergo a rebranding effort in order to stay relevant, differentiate from competitors, or target a new audience.
In a crowded marketplace, brands must continuously strive to rise above the noise and capture the interest of potential customers. Brand elevation through graphic design can be a powerful and strategic approach to achieve this goal.
Whether you are looking to create a brand from the ground up or to refresh your existing identity, the branding process can seem intimidating and you may be wondering where to begin. Here’s a quick guide on the building blocks for a visual identity.
Social media can be a powerful tool to develop your brand image and stay connected with your customers. Even if you are not ready to allocate a large budget to sponsored content, there are a number of ways to harness the reach of these platforms for free or on a smaller budget. Here are a few tips to ensure an effective social media strategy without any spending required.
Email marketing is a cost-effective method to get the word out about a brand or product to new clients; as well as to engage with existing customers. Find out how to generate quality leads from your campaign that convert to revenue and maximise your ROI.
Whether you are building a new website from scratch, or thinking about redesigning your existing site for a better customer experience, the process can seem extremely overwhelming.
Your email signature has great potential as a marketing tool, whether driving traffic to your website or informing recipients of new products and services that you are offering.