Typography based logos have been used to brand some of the most iconic companies in the world, but people still comment on the simplicity of such logos, often using the words "I could have done that myself!"
In today's overcrowded online landscape, a recognisable brand identity makes you memorable and unique in the minds of your customers.
You've decided to select a new, exciting font for your brand, only to find that licensing costs can go up to several hundred dollars, if not more.
Think about some some of your favourite brands. Can you instantly identify a particular colour or colours that are practically iconic to each of them?
Competitions and websites dedicated to crowdsourced design, particularly logos, are everywhere, and can be tempting as a way to cut costs.
While all visual communication is ultimately intended to serve a big picture objective, attention to detail can make or break a design. Ensure that you and your designer get these basics right.
Creating a logo in isolation serves a very limited purpose as far as brand identity is concerned. While the logo is the primary mark of a brand, consistent use of typography, colour palettes and imagery serve to enhance it and convey the overall substance of the brand.
