Typography can make or break the credibility of your brand and marketing materials. With just a few minor adjustments, you can elevate your collateral and convey a sophisticated and professional image. Whether you are a small start-up or a large corporation, these simple typographical tweaks can help you ensure a cohesive and consistent brand identity.
Design consistency is the practice of ensuring consistent application of design elements such as layout, typography, colour, imagery and more across all brand touchpoints. Consistency in design is a key factor in building brand recognition and awareness.
Whether you are looking to create a brand from the ground up or to refresh your existing identity, the branding process can seem intimidating and you may be wondering where to begin. Here’s a quick guide on the building blocks for a visual identity.
Typography based logos have been used to brand some of the most iconic companies in the world, but people still comment on the simplicity of such logos, often using the words "I could have done that myself!"
