OVERVIEW

SCOPE

Branding (logo, colour palette, typography and graphic style)

Podcast cover art

OBJECTIVES

Create a brand identity that captures Shulin's authority and warmth as a personal-growth voice, while standing out in a crowded podcast landscape.

Design cover art that stays bold and legible at thumbnail size.

SOLUTION

Yellow was chosen as the key colour, giving the brand a bold, energetic pop.

The logo is typography-focused, using clean, sans serif type to keep the show's name large and legible even at thumbnail size.

The cover art centres fully on a strong portrait of Shulin against a simple, uncluttered background, keeping the focus on her personality while maintaining an aspirational, editorial feel.

A loop doodle is used as a subtle graphic element, adding a touch of personality and warmth without overpowering the polished, professional tone.

The podcast is currently ranked #3 under Spotify Singapore’s educational category.