OVERVIEW

SCOPE

Layout design in English for different industry reports

Adaptation to Simplified Chinese & Traditional Chinese

Promotional assets for each report: email signatures, GDN digital ads, infographics, website banners

OBJECTIVES

Convey each industry report in a clear, readable manner.

Create a look & feel to be used in the reports as well as the marketing campaigns to promote the reports.

Localise the reports for various countries and languages.

Follow Allianz Trade global brand guidelines.

SOLUTION

A report and promotional assets were created for each report; the report and collateral were then adapted in various languages.

Detailed data was conveyed in the form of graphs and infographics.

Text callouts and icons were used to highlight important information.

Industry-specific photography was selected and used across assets.