OVERVIEW

SCOPE

Look & feel (graphic style and supplementary colour palette)

Cover illustrations

Layout design

Data visualisation

OBJECTIVES

Incorporate different aspects of emerging tech on the report covers, using the style from last year but with a fresh approach.

Create a clean, polished layout taking inspiration from SGInnovate’s brand identity.

Maximise legibility and convey detailed quantitative insights via graphs.

SOLUTION

The cover illustration composition brings together elements from the wide range of fields covered in the report. A clean outline style with vibrant pops of colour gives a professional yet lively look.

A second cover illustration was created for the dedicated accompanying report on early-stage Cybersecurity startups.

Imagery, icons and text callouts were used to create hierarchy within the content for a reader-friendly layout.

A consistent graph style was created and implemented across all charts in the report.