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- Allianz Trade The Art of Bold Moves
Allianz Trade The Art of Bold Moves
Allianz Trade The Art of Bold Moves
Studio Giraffe designed a playbook for Allianz Trade on practical strategies for navigating volatility while protecting liquidity and building financial resilience. The playbook was designed in four languages: English, Vietnamese, Simplified Chinese and Traditional Chinese.
Studio Giraffe designed a playbook for Allianz Trade on practical strategies for navigating volatility while protecting liquidity and building financial resilience. The playbook was designed in four languages: English, Vietnamese, Simplified Chinese and Traditional Chinese.
OVERVIEW
SCOPE
Imagery selection and editing
Layout design in English
Adaptation to Vietnamese, Simplified Chinese & Traditional Chinese
OBJECTIVES
Convey detailed information in a clear, readable manner.
Localise the playbook for various countries and languages.
Follow Allianz Trade global brand guidelines while creating a distinctive look for this specific publication.
SOLUTION
Imagery was selected and edited to align with the playbook's theme and Allianz Trade's brand identity, giving the publication a distinct personality.
The layout was focused on readability via clear typographic hierarchy, bold imagery, and consistent structure to help readers navigate detailed content smoothly.
The layout was then adapted for Vietnamese, Simplified Chinese, and Traditional Chinese, maintaining visual consistency and readability across every version.
