Studio Giraffe

GEX Branding

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GEX_Branding_01.jpg

GEX Branding

0.00

Studio Giraffe worked on the branding for GEX, a financial services company with several sub-brands.

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Studio Giraffe worked on the branding for GEX, a financial services company with several sub-brands.

 

OVERVIEW

SCOPE

Creation of a logo and colour palette

Typography selection

Imagery style

OBJECTIVES

Express the knowledge, expertise and mastery of the brand through typography.

Implement a system to differentiate the various sub-brands.

SOLUTION

Overlapping alphabets in a customised, iconic wordmark give GEX a cutting edge, dynamic look.

A sharp, professional sans serif font indicating expertise and mastery is used in a flexible concept that can be extended to additional sub-brands.

The sharp angles of the logotype, based on the diagonal cut of the X, can be used as a key graphic element of the brand across various assets to express the sharp, focused and forward thinking nature of the brand.

The red highlights give a subtle hint of direction through an arrow, indicating a company looking towards the future.