Design consistency is the practice of ensuring consistent application of design elements such as layout, typography, colour, imagery and more across all brand touchpoints. Consistency in design is a key factor in building brand recognition and awareness.
While all visual communication is ultimately intended to serve a big picture objective, attention to detail can make or break a design. Ensure that you and your designer get these basics right.
Creating a logo in isolation serves a very limited purpose as far as brand identity is concerned. While the logo is the primary mark of a brand, consistent use of typography, colour palettes and imagery serve to enhance it and convey the overall substance of the brand.
