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Qurious Branding & App Design

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Qurious_App_01.jpg

Qurious Branding & App Design

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Studio Giraffe created a logo, identity and app design for an Android news curation app.

Qurious provides personalised, intelligent news updates that respect the unique interests of each user.

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Studio Giraffe created a logo, identity and app design for an Android news curation app.

Qurious provides personalised, intelligent news updates that respect the unique interests of each user.

 

OVERVIEW

SCOPE

Creation of a logo, and colour palette

Typography selection

App design for Android

OBJECTIVES

Create a young, fun and vibrant brand identity.

Apply the identity with illustrations to create an intuitive news curation app.

SOLUTION

The letter “Q” in the logomark is a representation of curiosity, inspired by the question mark, with a play on the “C” and “Q” spelling. It symbolises Qurious as a medium to learn more about topics that interest the user.

The “Q” symbol also acts independently without the word mark, such as for the main app icon on the phone screen.

 

CLIENT REVIEW

"Tulika's ability to keep the big picture in mind and translate it into a clean, usable interface is amazing. In addition to her brilliant visual design skills, she doubled up as an illustrator for a critical on-boarding workflow for our mobile application. In addition to this, Tulika was extremely professional and ensured that her designs were delivered on mutually agreed timelines. I will not hesitate to hire her again for our upcoming freelance design projects."

- Founder, Qurious Labs