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- Mother's Choice Social Media
Mother's Choice Social Media
Mother's Choice Social Media
Mother’s Choice is a local charity serving the many children without families and pregnant teenagers in Hong Kong.
Studio Giraffe worked with Mother’s Choice to build up their employer brand on LinkedIn in order to improve their visibility and reach out to potential volunteers and employees.
Mother’s Choice is a local charity serving the many children without families and pregnant teenagers in Hong Kong.
Studio Giraffe worked with Mother’s Choice to build up their employer brand on LinkedIn in order to improve their visibility and reach out to potential volunteers and employees.
OVERVIEW
SCOPE
LinkedIn posts - strategy, copywriting, design and platform management
OBJECTIVES
Establish a strong message of employer branding and attract more full-time employees.
Highlight corporate partnerships.
Create a solid foundation of a content calendar and a template system of posts so that the internal team can manage social media efforts independently moving forward.
SOLUTION
A social media strategy was implemented including posts highlighting growth and learning opportunities available to staff members; corporate partnerships; staff profiles; management activities; thought leadership; and the overall organisational culture.
Over a 2-month period of working with us, their LinkedIn following has grown by 50% and unique visitors to the LinkedIn company page have grown by 4.5x. The average engagement rate for posts is 6.91%. This was achieved through purely organic growth without any sponsored advertising content.
CLIENT REVIEW
“Tulika’s contribution was amazing and in many areas beyond our expectation. She was able to grasp our corporate branding guidelines and the objectives of each assignment very swiftly. Without being asked, she proactively shared with us her ideas as a seasoned marketing professional specialising in web design and social media. Thanks to her creativity, we have done a series of posts on LinkedIn to promote our image as an Employer of Choice. We look forward to another collaboration opportunity with Tulika in the near future.”
- Rebecca Brosnan, Chief Operating Officer, Mother’s Choice