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GovTech Champs Branding & Collateral
GovTech Champs Branding & Collateral
The Government Technology Agency (GovTech) is a statutory board of the Government of Singapore, under the Prime Minister's Office. GovTech Champs is their internal employee advocacy programme, intended to strengthen their brand perception and help employees build their professional presence online. Studio Giraffe created a logo and a set of digital assets for the programme.
The Government Technology Agency (GovTech) is a statutory board of the Government of Singapore, under the Prime Minister's Office. GovTech Champs is their internal employee advocacy programme, intended to strengthen their brand perception and help employees build their professional presence online. Studio Giraffe created a logo and a set of digital assets for the programme.
OVERVIEW
SCOPE
Branding (logo)
LinkedIn profile and cover photo templates
Email signature
Virtual background
EDM template
OBJECTIVES
Empower and encourage GovTechies to promote their life and work at GovTech.
Leverage existing GovTech branding (colour palette, typeface, patterns).
SOLUTION
While the existing GovTech font was retained for body copy, a new typeface was selected for the logo, giving it a sense of fun and dynamism. A loudhailer icon was created to signify advocacy.
Similar to the GovTech logo, multiple versions of the Champs logo were created with various colour combinations. The logos can be used interchangeably across different applications.
Vibrant gradients from the brand palette were used along with the application of GovTech patterns for brand recognition.
A set of social media templates were created that can be easily customised by employees. A set of “badges” representing various initiatives was included within the templates for easy application.
