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EarthFest Event Branding & Collateral

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EarthFest-Icons.jpg

EarthFest Event Branding & Collateral

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EarthFest is an event organised by the Centre for a Responsible Future in support of the Year Towards Zero Waste. For the first time in EarthFest history, a spin-off edition of their sustainability festival was held at Plaza Singapura in June 2019. This family-friendly event featured a diverse lineup of workshops and activities throughout the week.

Studio Giraffe created a key visual for the event to supplement the existing EarthFest logo, as well as all marketing collateral to promote the festival.

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EarthFest is an event organised by the Centre for a Responsible Future in support of the Year Towards Zero Waste. For the first time in EarthFest history, a spin-off edition of their sustainability festival was held at Plaza Singapura in June 2019. This family-friendly event featured a diverse lineup of workshops and activities throughout the week.

Studio Giraffe created a key visual for the event to supplement the existing EarthFest logo, as well as all marketing collateral to promote the festival.

 

OVERVIEW

SCOPE

Key visual creation (graphics, colour palette and typography)

Event posters

Newsletter advertisement

Sponsorship deck

Promotional display card for The Body Shop

Festival map

Social media posts and templates

Booth numbering signage

Emailers

OBJECTIVES

Design a versatile, flexible key visual for the festival that can also be repurposed for future events.

Utilise the key visual to create all event collateral to attract sponsors, vendors and event audiences.

SOLUTION

The key visual uses organic, clean lines with a hint of textures in overlapping shapes to represent the sustainability theme.

Vibrant secondary colours were proposed to supplement the existing brand colour palette.

A friendly, modern font was selected to convey the young and interactive tone of the event.

A system of icons was designed to convey the six sustainable lifestyle habits that the festival aims to encourage.

 

CLIENT REVIEW

“Tulika has been a godsend for our small charity. A talented and versatile designer, she works closely with us to ensure our design needs are met. She is a true professional with a fantastic work ethic - easy to communicate with, flexible and quick to complete revisions. It has been an absolute pleasure working with her thus far, and I would not hesitate to recommend her to anyone.”

- Kimberly Huang, EarthFest Executive Director at Centre for a Responsible Future