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- CASE 50th Anniversary Magazine
CASE 50th Anniversary Magazine
CASE 50th Anniversary Magazine
The Consumers Association of Singapore (CASE) is committed towards protecting consumers’ interest through information and education, and promoting an environment of fair and ethical trade practices. For their 50th anniversary, Studio Giraffe designed a special edition of their quarterly publication to take their readers on a trip down memory lane and raise awareness about the positive impact they have had over the years.
The Consumers Association of Singapore (CASE) is committed towards protecting consumers’ interest through information and education, and promoting an environment of fair and ethical trade practices. For their 50th anniversary, Studio Giraffe designed a special edition of their quarterly publication to take their readers on a trip down memory lane and raise awareness about the positive impact they have had over the years.
OVERVIEW
SCOPE
Look & feel (graphic style and colour palette)
Layout design
Infographics
Imagery selection
OBJECTIVES
Mark the commemorative issue with a distinctive look and feel that makes it stand out from previous issues.
Adapt long-form text content into attractive visuals that appeal to a wide audience.
SOLUTION
The anniversary colours of blue and gold were paired with shades of turquoise to add vibrancy.
Bold colours were contrasted with large images and a hand drawn illustration style.
Clear hierarchy was introduced within the typography for a smoother reading experience.
