Typography is a potent tool in shaping brand perception, and it’s true power lies in how you apply it. The way you use typography can significantly influence how your brand is perceived. Here’s how you can strategically manage typography to ensure it aligns with your brand goals.
Typography based logos have been used to brand some of the most iconic companies in the world, but people still comment on the simplicity of such logos, often using the words "I could have done that myself!"
You've decided to select a new, exciting font for your brand, only to find that licensing costs can go up to several hundred dollars, if not more.
